Privacy Policy
Last Updated: 2026 | Website: elaltd.co.uk | Operator: Qbet
This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website. We are committed to safeguarding your privacy in accordance with UK Data Protection Law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, phone number (when voluntarily provided through contact forms or registrations)
- Technical Data: IP address, browser type, device information, and operating system
- Cookies: Session and persistent cookies to enhance your browsing experience
- Usage Data: Pages visited, time spent on site, referral sources, and interaction patterns
- Affiliate Tracking Data: Referral links and tracking parameters to monitor affiliate performance
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring
- Affiliate commission tracking and reporting
- Site improvement and user experience enhancement
- Responding to inquiries and customer support
- Compliance with legal and regulatory obligations
- Fraud prevention and security measures
We do not sell or rent your personal data to third parties for marketing purposes.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Track user behaviour and website performance
- Affiliate Tracking Cookies: Monitor referral links and conversions
- Marketing Cookies: Used to display targeted content (optional)
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Please note that disabling cookies may affect website functionality. For more information, visit www.allaboutcookies.org.
Third-Party Links
Our website contains links to affiliated casinos and gambling operators. We are not responsible for the privacy practices of third-party websites. We strongly encourage you to review the privacy policies of any external site before providing personal information or engaging in gambling activities. Third-party operators operate independently and their data handling practices are their sole responsibility.
Your Rights
Under UK GDPR and Data Protection Act 2018, you have the right to:
- Access your personal data held by us
- Request correction of inaccurate information
- Request deletion of your data (right to be forgotten)
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
- Lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Contact Data: Retained for 3 years or until you request deletion
- Analytics Data: Retained for up to 26 months
- Affiliate Tracking Data: Retained for 13 months or as required for commission verification
- Cookies: Typically expire after 1-24 months depending on type
We may retain data longer if required by law or for legitimate business interests.
Contact Us
For privacy-related inquiries, data access requests, or to exercise your rights, please contact:
Privacy Team
Email: privacy@elaltd.co.uk
Website: elaltd.co.uk
We aim to respond to all privacy requests within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Disclaimer: This website is for informational purposes only. Gambling carries risks and may not be suitable for all individuals. Please gamble responsibly and refer to the Gambling Commission for support and guidance.